History of belly button piercing

History of belly button piercing

Belly button piercing has never been found in primitive cultures. The belly piercing is a modern invention and first hit the mainstream when model Christy Turlington showed her belly button piercing at a fashion show in London. It also became the popularization after popular singer Britney Spears pierced her belly button. But why the belly button attracts attention? Because of difference between men's and women's stomachs.

When in 1953 in fashion came the Bikini, it is caused a big stir. Was noticed, that female navel is very similar to the female genitals. Bikini changed life of many women, with clothe’s liberation women’s life became more liberated. By flaunting with their sexuality in public women became more power and confident in themselves.

Succession of Celebrities and Supermodels began parade of their midriff with gold navel rings with gems.

"I have the most perfect belly button - an inny. When I stick my finger in my belly button, I feel a nerve in the centre of my body shoot up my spine" Madonna Time Magazine 1985
"I like it, I think it's fun!" Naomi Campbell.
"I always thought it was a pretty feminine thing to do - and you can always take it out" Christy Turlington.

So navel piercing went mainstream. Nowadays everyone can have pierced navel decorated belly ring. A majority of jewelry shops offers huge choice of belly button rings made of gold, silver, acrylic and other materials. We hope in our shop you also will find something special appropriate you.